Online collaboration. Document management. Web design.Copywriting.

 

The traditional business environment is no longer. So why try and force an outdated – and high risk – technology environment to your fluid, flourishing business?

Ultimately, it’s about taking your business online. I mean, really taking it online. So you have the freedom to work from anywhere, from any Internet-enabled device.

Most importantly, it’s one of the safest ways to work.

 
Web copywriting.
 

You’ve put a lot of thought into what you want your website to say.

But is this the same message that will drive your readers to impulsively act upon your call to action? Who is this really about?

Read more about Web copywriting.
 
Cloud computing.
 

Cloud computing is all the rage.

And for good reason. It’s one of the cheapest – and most secure – technology infrastructures for your business. You’ll never look back.

Read more about Cloud computing.
 
Web design.
 

Website design is not about creativity.

It’s about being able to carefully craft an online strategy to deliver your quality content with persuasion. And only then can we play with the crayons.

Read more about Web design.
 
Behind the scribble.
 
Behind the scribble.
 
 
Latest from the blog.
5 light bulb moments from the ProBlogger Training Day

I’ve reams of notes as a result of last Friday’s ProBlogger Training Day in Melbourne.

Many served as excellent reminders on what I should be doing and others, as light bulb moments.

Here are five of those moments that resonated most with me.

Read the full blog post.
 
Social media behaviour on the street: Watch the catastrophe

A message without all three factors taken into consideration, and then addressed, is destined to be a flop.

And what better way to demonstrate the fact than this video I happened across on Glenn Murray’s Google+.

Watch what happens when normal online behaviour is applied in real life.

Read the full blog post.
 
How to write a killer article in 30 minutes

If I could, I’d spend an entire day writing a 500 word article.

But would I get the most bang for my buck? No; I’d have a flop of a business on my hands.

So how can you craft a killer article in as little as 30 minutes, without compromising on the quality and the outcome? Check out these seven steps on how to do exactly that.

Read the full blog post.
 
The single question behind a performing piece of copy

Copywriters produce thousands of words every day. Yet most copy doesn’t perform, despite being perfectly written.

Why?

Read the full blog post.
 
Kapow! Copy is NOT everything

I need to be objective here. As much as I bang on about copy, it really isn’t everything. This line I came across today sums it up beautifully:

“If you do a brilliant job packaging and marketing crap, all you do is efficiently get the word out about how bad your crap is.”

Read the full blog post.