Online collaboration. Document management. Web design.Copywriting.
You’ve put a lot of thought into what you want your website to say.
But is this the same message that will drive your readers to impulsively act upon your call to action? Who is this really about?
I’ve reams of notes as a result of last Friday’s ProBlogger Training Day in Melbourne.
Many served as excellent reminders on what I should be doing and others, as light bulb moments.
Here are five of those moments that resonated most with me.
A message without all three factors taken into consideration, and then addressed, is destined to be a flop.
And what better way to demonstrate the fact than this video I happened across on Glenn Murray’s Google+.
Watch what happens when normal online behaviour is applied in real life.
Copywriters produce thousands of words every day. Yet most copy doesn’t perform, despite being perfectly written.
I need to be objective here. As much as I bang on about copy, it really isn’t everything. This line I came across today sums it up beautifully:
“If you do a brilliant job packaging and marketing crap, all you do is efficiently get the word out about how bad your crap is.”