No self promotional puff here. Just a good ol’ fashioned chinwag.

You are here: Blog

5 light bulb moments from the ProBlogger Training Day

27 October 2011
Business blogging, Business growth, Web copywriting one comments

I’ve reams of notes as a result of last Friday’s ProBlogger Training Day in Melbourne.

Many served as excellent reminders on what I should be doing and others, as light bulb moments.

Here are five of those moments that resonated most with me.

Read the full blog post.
 

Social media behaviour on the street: Watch the catastrophe

22 September 2011
Online marketing, Usability, Web copywriting no comments

A message without all three factors taken into consideration, and then addressed, is destined to be a flop.

And what better way to demonstrate the fact than this video I happened across on Glenn Murray’s Google+.

Watch what happens when normal online behaviour is applied in real life.

Read the full blog post.
 

How to write a killer article in 30 minutes

8 September 2011
Business blogging, Email newsletters, Web copywriting 7 comments

If I could, I’d spend an entire day writing a 500 word article.

But would I get the most bang for my buck? No; I’d have a flop of a business on my hands.

So how can you craft a killer article in as little as 30 minutes, without compromising on the quality and the outcome? Check out these seven steps on how to do exactly that.

Read the full blog post.
 

The single question behind a performing piece of copy

26 August 2011
Usability, Web copywriting 3 comments

Copywriters produce thousands of words every day. Yet most copy doesn’t perform, despite being perfectly written.

Why?

Read the full blog post.
 

Kapow! Copy is NOT everything

10 August 2011
Online marketing, Web copywriting 2 comments

I need to be objective here. As much as I bang on about copy, it really isn’t everything. This line I came across today sums it up beautifully:

“If you do a brilliant job packaging and marketing crap, all you do is efficiently get the word out about how bad your crap is.”

Read the full blog post.
 

3 powerful principles to improve your own copy

29 July 2011
Web copywriting no comments

I learn from every piece of copy I read. It’s not often, however, we get to enjoy and learn from an exceptional example.

Australian copywriter Glenn Murray from Divine Write has produced such a piece. See how you can apply these very principles to improve your own copy.

Read the full blog post.
 

Google+ explained in plain English

15 July 2011
Business growth, Usability no comments

Google+ is the talk of the town. It’s hard, however, to understand exactly what it’s about with the avalanche of Google+ posts at the mo, many with conflicting views.

What exactly does Google+ do? And what does it mean for the future?

Read the full blog post.
 

Hello? Is that you, customer service? Oh, wrong number

1 July 2011
Business growth, Usability 10 comments

Mr Untangle was in dire need of a new watch. Although a lovely number, it was falling to pieces. Luckily, it didn’t take long to find the right watch. Huzzah.

Of course, the links needed adjusting. And this is where our experience soured. How so?

Read the full blog post.
 
« Older Posts