You are here: Blog > Online marketing

Social media behaviour on the street: Watch the catastrophe

22 September 2011
Online marketing, Usability, Web copywriting no comments

A message without all three factors taken into consideration, and then addressed, is destined to be a flop.

And what better way to demonstrate the fact than this video I happened across on Glenn Murray’s Google+.

Watch what happens when normal online behaviour is applied in real life.

Read the full blog post.
 

Kapow! Copy is NOT everything

10 August 2011
Online marketing, Web copywriting 2 comments

I need to be objective here. As much as I bang on about copy, it really isn’t everything. This line I came across today sums it up beautifully:

“If you do a brilliant job packaging and marketing crap, all you do is efficiently get the word out about how bad your crap is.”

Read the full blog post.
 

Pimp My Content live footage

8 March 2011
Email newsletters, Online marketing, Web copywriting 2 comments

If you missed out on attending my WordCamp Melbourne presentation, then you’re in luck. Presenting in the main hall, I was priviledged enough to have the film crew.

It’s 40 minutes long, so get comfy.

Read the full blog post.
 

How to dramatically increase the performance of your subject lines

28 January 2011
Email newsletters, Online marketing one comments

Arguably, your subject line should take you as long to craft as the body copy itself. Why? Because if your subject line doesn’t compel your reader to open your newsletter, you’ve wasted your time.

So what can you do to dramatically increase your chances?

Read the full blog post.
 

Beyond the mechanics: How to really skyrocket your email subscriber numbers

14 January 2011
Email newsletters, Online marketing no comments

It’s not often you come across a blog post that brings you to a standstill. And that you read every week – for almost two months – because it’s so damn good.

And that you’d dedicate an entire issue of your newsletter to because you couldn’t possibly keep its sheer brilliance to yourself.

Read the full blog post.
 

A Joel Norton interview: the future of small business marketing

26 November 2010
Business interviews, Online marketing one comments

Joel Norton’s generosity with this interview is an insight into how he treats his clients. Apart from successfully managing to finish his statements about himself, he’s added loads of DIY marketing tips to help you with your business.

Read the full blog post.
 

Are you making the biggest email newsletter mistake?

5 November 2010
Online marketing, Usability 2 comments

Email newsletters have never been easier to share. Whether it’s sticking a link on Twitter or liking it on Facebook, your email newsletter is rarely only read by your subscribers.

But alarmingly, most newsletters I come across lack one of the most important email newsletter elements.

Read the full blog post.