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5 web design trends that belong firmly in 2010

17 June 2011
Failing forward, Usability, Web design 11 comments

Once at the height of fashion, these 5 web design trends are now more common than Vodafone call drop-outs.

It’s not that they don’t look good. They’ve simply been overused. Your site will look like millions of others, and you’ll come across as unoriginal.

Check out these five web design trends that belong firmly in 2010.

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Bad unsubscribe forms: What infuriates you?

3 June 2011
Email newsletters, Usability one comments

Really, why would you want to keep a subscriber who is no longer engaged with your newsletter?

Open the door gracefully, and wish them luck.

If you don’t, you’ll not only leave a bad taste in your (now) ex-client’s mouth, they’ll most likely report you as SPAM just to get off your list. And rightly so.

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Should you be permanently available to your clients?

6 May 2011
Business growth 3 comments

I do see Twitter as a work activity. And I rarely tweet on weekends. Is that amusing and sad? According to this tweet, it is. But at what cost?

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Would this lazy mistake stop you from buying the product?

21 April 2011
Web copywriting 11 comments

You know how I feel about lazy spelling mistakes. But do I perhaps go a little far? Check out this example and you tell me.

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5 web copy trends that belong firmly in 2010

7 April 2011
Web copywriting 5 comments

Just because something trends doesn’t mean you should follow suit. Think about it: Who should sport a muffin top?

Web copy is no different. Here are five web copy trends that belong firmly in 2010.

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Crafting the perfect sub-heading: A dissection

25 March 2011
Email newsletters, Web copywriting 4 comments

Yes, writing for print is nothing like writing for the web.

But often, there’s an overlap, and this is where we can glean the good bits to help us improve our web copywriting skills.

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Pimp My Content live footage

8 March 2011
Email newsletters, Online marketing, Web copywriting 2 comments

If you missed out on attending my WordCamp Melbourne presentation, then you’re in luck. Presenting in the main hall, I was priviledged enough to have the film crew.

It’s 40 minutes long, so get comfy.

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How to instantly give your blog comments more authority

22 February 2011
Business blogging, Usability 2 comments

Taking the time to carefully think about and craft an influential blog comment isn’t always rewarded. At worst, it’s completely ignored.

So what’s the one thing you can change to have your comments repeatedly noticed, instantly giving you more authority?

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