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Social media behaviour on the street: Watch the catastrophe

22 September 2011
Online marketing, Usability, Web copywriting no comments

A message without all three factors taken into consideration, and then addressed, is destined to be a flop.

And what better way to demonstrate the fact than this video I happened across on Glenn Murray’s Google+.

Watch what happens when normal online behaviour is applied in real life.

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The single question behind a performing piece of copy

26 August 2011
Usability, Web copywriting 3 comments

Copywriters produce thousands of words every day. Yet most copy doesn’t perform, despite being perfectly written.

Why?

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Google+ explained in plain English

15 July 2011
Business growth, Usability no comments

Google+ is the talk of the town. It’s hard, however, to understand exactly what it’s about with the avalanche of Google+ posts at the mo, many with conflicting views.

What exactly does Google+ do? And what does it mean for the future?

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Hello? Is that you, customer service? Oh, wrong number

1 July 2011
Business growth, Usability 10 comments

Mr Untangle was in dire need of a new watch. Although a lovely number, it was falling to pieces. Luckily, it didn’t take long to find the right watch. Huzzah.

Of course, the links needed adjusting. And this is where our experience soured. How so?

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5 web design trends that belong firmly in 2010

17 June 2011
Failing forward, Usability, Web design 12 comments

Once at the height of fashion, these 5 web design trends are now more common than Vodafone call drop-outs.

It’s not that they don’t look good. They’ve simply been overused. Your site will look like millions of others, and you’ll come across as unoriginal.

Check out these five web design trends that belong firmly in 2010.

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Bad unsubscribe forms: What infuriates you?

3 June 2011
Email newsletters, Usability one comments

Really, why would you want to keep a subscriber who is no longer engaged with your newsletter?

Open the door gracefully, and wish them luck.

If you don’t, you’ll not only leave a bad taste in your (now) ex-client’s mouth, they’ll most likely report you as SPAM just to get off your list. And rightly so.

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How to instantly give your blog comments more authority

22 February 2011
Business blogging, Usability 2 comments

Taking the time to carefully think about and craft an influential blog comment isn’t always rewarded. At worst, it’s completely ignored.

So what’s the one thing you can change to have your comments repeatedly noticed, instantly giving you more authority?

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How soy sauce can improve your website’s usability

11 February 2011
Usability 3 comments

What happens when our expectations aren’t met? We become upset. And if there’s a sale at stake, we most likely won’t go ahead.

So what’s soy sauce got to do with improving your website’s usability?

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