Context. Audience. Language.
A message without all three factors taken into consideration, and then addressed, is destined to be a flop.
And what better way to demonstrate the fact than this video I happened across on Glenn Murray’s Google+.
Context
You can say the exact same thing in two different situations, delivering two different messages. And then you add the layer of differing interpretations.
The video is a sobering reminder of how a well-intentioned message can result.
Audience
Are you speaking with the right people? The actual decision makers?
Your context and language may be spot on, but if you’re barking up the wrong tree, you might just be wasting your time.
And don’t forget you might have audiences within audiences. What you say to your audience in LinkedIn might be completely different to that on Twitter, yet they’re both just as valid.
Should you really be auto-feeding between the platforms?
Language
You’ve set the scene. You’ve a bunch of decision makers listening to your every word. Now you must address them using the right words.
Are you speaking in the audience’s lingo of choice? Never mind what you like; it’s not about you, remember.
So although this video is great for a laugh, it most certainly highlights the importance of all three factors working together to deliver your message as intended – and to have your audience respond as you planned!
